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WWL restructures to meet changes in car market

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WWL operationsFinished vehicle services provider, Wallenius Wilhelmsen Logistics (WWL), has been restructured into two divisions. Wallenius Wilhelmsen Ocean (WW Ocean) will focus on the movement of vehicles and rolling stock by sea and will operate alongside a separate land-based logistics entity named Wallenius Wilhelmsen Solutions (WW Solutions).

“The new branding reflects the new business strategy where ocean transportation and land-based logistics will operate side-by-side as distinct, yet connected entities,” the company said.

According to its group CEO, Craig Jasienski, the brands will develop logistics infrastructure and service capabilities on sea and land to best accommodate the latest developments in car technology and usage.

“We see shifts from car ownership to car usership, increase in [the] scale of autonomy, increased electrification of vehicles and new entrants providing mobility solutions in very different ways – all challenging existing supply chain, retail and servicing models for vehicles,” said Jasienski.

The ownership of the original Wallenius Wilhelmsen Logistics (WWL) division, along with Eukor Car Carriers and American Roll-on Roll-off Carrier (ARC), was transferred to a new jointly-owned firm called Wallenius Wilhelmsen Logistics ASA (WWL ASA) in 2016. The company said the simpler ownership structure would enable more efficient management of the three operations.

Eukor and Arc will continue to operate under their own names.

Oslo-based WWL owns or operates 127 vessels serving 32 trade routes and operates a global inland distribution network, 77 processing centres and 13 marine terminals.