Apollo Tyres is using digital freight management technology from Zeus to improve supply chain transparency and efficient operations in Europe
As all automotive logistics companies realise, lack of digital technology will bring with it a whole host of problems, including an inefficient lack of supply chain transparency. For Apollo, these shortcomings resulted in overly stressed delivery operations with too many inefficiencies and laboured manual interventions to meet customer needs. Freight forwarding technology provider Zeus has helped Apollo gain greater visibilty of its supply chain in Europe
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