The impact of the Covid-19 pandemic has accelerated a latent online sales trend, with more than 50% of vehicles across Europe currently sold across some form of online channel, according to new research. This has solidified automakers’ roll out plans for new sales structures across the continent and beyond.
Purchasing a new car increasingly involves an amalgamation of online digital tools and something like the offline physical experience of a traditional dealership. This omnichannel approach is defining the new role dealers are to play when selling a car. In Europe and many other markets, the Covid crisis has quickly led to an explosion of online sales processes and alternative delivery patterns for customers.
It’s a change that we expect to be permanent and to have implications for the supply chain and vehicle logistics.
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