At first glance, the arrival of Easter eggs in spring seems like a miracle, but on reflection it clearly has less to do with an oversized rabbit than it does with packaging. What a product to have to deliver! A thin, curved, meltable confection that must survive the journey from manufacturer to retailer in one piece (literally), in order to join the serried ranks on our supermarket shelves. Hats off to the unsung packaging experts who make that possible…
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