Herb spoke to Megan Kelly, assistant editor, Automotive Logistics about the benefits that artificial intelligence is bringing to automotive logistics and supply chain. 

“What we try to do is connect the demand sensing side of the house with supply and inventory, and try to better our planning processes, whether that be through better demand sensing, demand shaping, forecasting, planning, and then how do we actually equip that and execute on that demand with the inventory planning and allocation,” he said. 

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The use of AI could help “drastically” scale up this demand sensing further in the future too, he said. “We are heavy proponents of machine learning as well as optimisation and just trying to better understand the chaos of the data,” Herb said. “So traditional models that you set and forget are a little bit outdated at this point, and the real benefit of ML and AI is that it is continually picking up those trends, especially recent trends, but also balancing it with what has historically happened, and being able to shift weights and find new ways to creatively use this data.”

Stay tuned for more insight and content on our Recap blog

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Automotive Logistics & Supply Chain Digital Strategies North America 2024 took place 26-27 June at the Hutton Hotel, Nashville, Tennessee, focused on digitalising North America’s end-to-end automotive supply chain. The event will return to Nashville 9-10 June 2025. 

Register now here

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