Check out the Red Sofa interview with Michael Tickle, Head of Supply Chain Transformation at JLR, sponsored by Unipart Logistics, who spoke to our Chief Content Officer Christopher Ludwig, to discuss their game-changing supply chain overhaul. Over the past 2.5 years, JLR has shifted to dynamic, range-based forecasting, allowing it to stay flexible and meet global demand for hybrid, electric, and combustion vehicles. 

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Tickle spoke about JLR’s shift to a more dynamic approach—moving away from single-point forecasting to a flexible, range-based model. This shift helps them meet global demand for their hybrid, electric, and combustion vehicles, all while staying agile in an unpredictable market. The ability to adapt to different regions and volumes is crucial, especially when dealing with high-demand products like Range Rover and Jaguar.

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What really stood out was how JLR has redefined collaboration with its suppliers. By fostering deeper relationships built on trust, transparency, and regular communication, they’ve created a stronger, more resilient supply chain network. It’s not just about logistics; it’s about building connections that help everyone thrive.

Tickle also highlighted JLR’s commitment to uplifting female talent in the automotive supply chain. Recent initiatives, such as a conference dedicated to empowering women in the industry, demonstrate their dedication to supporting and promoting female leaders in a traditionally male-dominated field.

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