Automotive Logistics is launching an in-house content studio called AutoWorks in response to the changing nature of content and publishing and the high number of content marketing briefs it receives from the automotive sector it serves.
The studio will be led by newly appointed Head of Content Solutions, Paula Trainor, who will work with the existing sales and editorial teams led by Automotive Logistics Publisher Louis Yiakoumi and Editor Joanne Perry respectively.
Paula commented: “Creating content is what we do. We produce news, insight, intelligence and connections for the automotive industry across our own manufacturing, logistics, design and IT technology platforms. And it is with this expertise that we will also specialise in creating, distributing and marketing customised content for client businesses and brands operating across the automotive space.”
The newly launched in-house studio will produce content to specific client briefs including online content, sponsored supplements, podcasts, videos, bespoke publications and customised events, all generated by our team of specialist writers, editors, designers, marketers and digital analysts.
Louis Yiakoumi commented: “There is both a demand and a need for this service. In effect, our in-house content studio is here to help our clients grow their business, creating compelling and expertly crafted content to build brands, tell a story, drive awareness of products and services and – importantly – help them find new customers through lead generation, whether it’s in print, online or through events.”
The launch of AutoWorks follows the recent appointment of Gavin Miller as Managing Director of Ultima Media the B2B media, publishing and events business that owns and runs Automotive Logistics, Automotive Manufacturing Solutions, Car Design News, Interior Motives, and automotiveIT International.
For more information, please visit autoworks.media
Get in touch:
Head of Content Solutions: Paula Trainorpaula.trainor@ultimamedia.com +44 (0)7803 726 505
