Nissan’s has set up a strategic partnership with Anaplan to digitalise the vehicle flow process from production to sales
Nissan is using artificial intelligence (AI) and machine learning (ML) technologies to digitalise its vehicle flow process from production forecasting to dealer stock management and customer sales.
The carmaker is working in a strategic partnership with Anaplan, a scenario planning and analysis platform provider, and aims to digitalise the car flow process by June 2025. It is the first stage in a wider project to use digital technology to enhance business optimisation with enhanced data accuracy across Africa, Middle East, India, Europe and Oceania (Amieo) regions, according to the carmaker.
“This partnership marks a key acceleration point in Nissan’s digitalisation journey and is an important step toward our mid-term plan, The Arc”, said Leon Dorssers, senior vice-president of region marketing and sales at Nissan Amieo.
Nissan launched The Arc business plan in March 2024 to increase electrification, bring in new approaches to engineering and manufacturing, including the adoption of new technologies and the use of strategic partnerships.
Nissan said the next stage in the digitalisation project would involve using advanced AI and ML technologies to deal with supply chain disruption, fluctuating costs and consumer demand patterns. The carmaker said it wants to speed up decision-making on production and resource allocation across the region. Nissan said it has partnered with Anaplan to strengthen its capability to analyse and understand longer-term market trends and forecast customer demand, inform design choices and optimise inventory management.
The Anaplan platform will be rolled out across Nissan’s sales and marketing, supply chain management, manufacturing, logistics and finance functions. Nissan said it would integrate with legacy systems to ensure its operations across the Amieo regions are agile and responsive to the needs of customers.
Nissan is also focused on pushing digitalisation of operations in North America, as Gerardo de la Torre, regional senior director of supply chain management in the US and Mexico, made clear at this year’s Automotive Logistics and Supply Chain Digital Strategies North America conference. Last year Nissan named KPMG as its strategic partner for the Manufacturing Cybersecurity Supplier Program (MCSP) and is aiming for 80 supplier assessments by the end of this year.
Nissan also partnered with PwC to develop and launch its tier-n solicitation application, launched in June with plans for global adoption across the carmaker.
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