The OEM will be migrating its engineering, manufacturing, sales and vehicle performance data collected from its global operations to AWS’ platforms. The information gathered is being channelled into the ‘Cloud Data Hub’, which provides employees with a common overview of operations and enables them to apply cloud-based machine learning models to the data and optimise planning across its sales, production and purchasing units.

BMW will also apply machine learning to forecast demand for its vehicles, as well as improve operational performance and increase transparency in the supply chain, according to company. It is already using AI and machine learning for its in-plant logistics and quality control.