Lotus reports best sales in a decade as its global ambitions take root
By Jason Dunn2022-01-10T09:11:00
Lotus Cars has reported a 24% rise in sales despite the disruption to the global automotive industry and is positioning itself for global production of new models
Year-to-date (YTD) numbers were up 24% in 2021 compared to 2020, seeing a total of 1,710 units sold worldwide and a performance improvement in all major markets.
Sales in the UK increased by 29% last year, with Belgium as the top European performer at 37% growth. Retailers saw a 111% year-on-year increase in sales In the North American market, the OEMs best number in ten years.
As for the Asia-Pacific region, Lotus sales in Japan had the best year since 2015, Australia since 2018 and Hong Kong since 2014. Furthermore, despite Lotus cars only being available since 2016 in Qatar, the peninsula had its best year ever.